The airline industry is quite robust and very competitive. Everyone competes to be the best airline around. They offer sodas and snacks as well as in-seat entertainment systems that aims to make the passenger experience a lot better than the other airline.
Delta Air lines has taken this competitiveness to a whole new level by making their airplanes virtual wireless internet (WiFi) hotspots. Delta is the first large U.S. airline to commit its main fleet of jets to a technology that lets passengers surf the Net while flying. The service will be available for a $9.95 flat fee on flights of three hours or less, and $12.95 on longer flights.
Beating out JetBlue that offers a limited online solution composed only of e-mail, messaging and shopping on Amazon.com.
Now why did Delta choose this service as compared to other unique service points? Here are a few reasons
- It's cheap. Delta though would term that cost-effective instead. They don't have to shell out a dime for additional manpower in the airplanes and or additional infrastructure. All they had to do was partner up with a service provider - in this case it was Row 44
- Quick and easy to deploy. Again because of the minimal need for additional manpower and infrastructure to support such an additional service in the part of Delta, it is indeed the wise choice. It's not only cheap but easy to set up.
- Does not require a lot of maintenance. Since the service provider handles the efficiency part of the bargain, all Delta really has to do is sit back and watch the money roll in
Particularly as prices of consumer products and services continue to rise, it is very important that companies let people see the value of each and every purchase. This goes the same for commercial flights.
This will ensure a win-win situation.