Mirror Mirror on the wall, who's the biggest ad spender of them all?

The biggest ad spender for Q1 of 2008 goes to the Healthcare sector and with good reason! As the world gets more polluted, more and more people are putting a premium to health and insurance with Nielsen Global Consumer Concerns report, May 2008 noting health as the global consumer's biggest concern. This makes a lot of sense. There are so many kinds of diseases going around, people are so busy now making sure they're insured for their family or that they stay healthy enough to go on working.

Basically the growth in advertising spend per sector looks like this

• Healthcare - 10%
  
• FCMG or Fast moving consumer goods - 6.7%
  
• Clothing and accessories - 5.5%

With regards to advertising medium, television has seen much growth too in the last quarter, followed by radio and newspaper