Starbucks goes red? When a company intentionally veers from its traditional brand color, there better be a darned good reason. Starbucks for instance has joined the Product (red) brigade, spearheaded by U2's Bono to fight AIDS, tuberculosis and malaria.
It's marketing for a cause and it's a beautiful thing. When companies make themselves productive beyond the scope of their own profitability, it is just a blessing not only to the organization but to the world
Seeing a company that contributes to the world's sustainability is impressive. Companies in the private sector do not operate in a vacuum, but in a world where at some point everyone is interconnected.
Every time you buy coffee at Starbucks, five cents will be contributed to Africa. It's not a lot but it can save lives. It's a good start. When company brands as big as Starbucks start to take notice, I certainly do hope others will follow. This is a great way to blend holiday marketing as well.
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