Tops on their shopping lists:
Most of them will be shopping online too
Not only that but $158 of the average $634 in spending, young adults will spend on other purchases for themselves. That's a ttal of $48 billion on discretionary purchases this year made by young adults 18-30 years old.
What does this mean for retailers? If you have products that are within the $158 range and are directed towards the young adult market, it would be beneficial to conceptualize promotions right now in this relation
What does this mean for management? Strategies should expand in terms of targeting the market. Although most businesses are geared towards the working population, because of convergence through the internet, the world has become so much smaller. More and more markets are becoming available online - younger and older.
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