During this year's holiday season comscore reports that online spending has peaked during the middle of the day, driven by the heavy influence of shopping from work, which has accounted for 45 percent of all e-commerce dollars spent this holiday season.
More than half of all online dollars were spent between 9:00 AM and 3:00 PM, with the heaviest spending (26.9 percent) occurring during the 12:00 PM - 3:00 PM time segment. Nearly 10 percent of online spending occurred from 10:00 AM to 11:00 AM and 1:00 PM to 2:00 PM, making them the peak individual hour segments during the day.
Some additional findings from comscore for the week ended Dec. 9:
- Consumer electronics experienced a strong week of online sales, up 43 percent versus year ago, outpacing its 23 percent growth rate for the season to date.
- Event tickets also had a particularly strong week, gaining 70 percent versus the corresponding period last year.
- Apparel outperformed its season-to-date growth rate of 16 percent with a 22 percent gain during the most recent week.
- Toy sales grew just 3 percent during the past week, lowering overall growth for the season to date to 14 percent.
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