Wednesday, May 21, 2008

Google Takes Top Online Property Position For The First Time With Barely 1 Million Visitors Over Yahoo

Wow I always thought Yahoo had the edge in terms on online property, but recent study has shown that Google was victorious this month in routing visitors to their sites.



For more details on this web ranking report - visit Marketing Charts

Saturday, May 17, 2008

Bill Gates Does Touch Wall Demo For CEO's


I guess it is always more effective when the CEO of one company speaks to others like him, rather than the typical sales person. Bill Gates pulled off the Touch Wall demo with the precision of the Microsoft giant that he is. Although haunted by news that he is to be soon-to-be-retired chairman - being a has-been does not seem to be affecting Mr. Bill Gates.

His demo of Touch Wall was pretty good. In fairness though, the product is amazing. An offshoot of Microsoft Surface,
Touch Wall includes special software plus "some scanning cameras down here at the bottom, so whenever I go up to it and say just touch it, the software will notice that, theoretically," Bill Gates said so himself.

He also spoke about another related product in Beta News:

"I've also shown here the RoundTable, which is the videoconferencing thing that takes the entire view, the 360-degree view of everybody in the room by using multiple cameras, and creates that teleconferencing interaction that's far, far better. That's a new type of interaction," continued Gates.

Now emerging on the horizon, he said, are "little thin, tablet-like computers that have both the pen capability and that finger touch...and you'll be able to switch back and forth between those."

Gates told the CEOs he ultimately foresees vertical and horizontal natural interfaces of various sizes appearing almost everywhere.

"This idea that you just sit there and interact, touch, you don't have to learn anything, that naturalness really draws people in. So, it's been a strong success so far, and that form factor is going to get cheaper and smaller," predicted Microsoft's chairman.

No wonder he's the genius behind Microsoft - how else do you sell something that would be this expensive? I mean come on who else could possible afford it. I certainly wouldn't but my CEO, yes he will. Now that's marketing to a target audience.






Thursday, May 15, 2008

Dissension Within The Ranks - Ask.com


There is said to be dissension within the ranks of Ask.com, with Barry Diller - Ask.com's CEO believing that Ask.com needs better high profile advertising while Jim Safka who used to run Match.com and ran the famous campaign featuring Dr. Phil McGraw stands for his premise that it would be more beneficial for Ask.com to develop the core search engine as well as creating flashy features that will differentiate it from the other big players in the search market like Google and Yahoo.

This disagreement among executives causes a confusion of company direction from budgeting for infrastructure and staff direction. It has been said in a New York Times article that there was always a clash about everything from how much to spend on engineers and servers to the design of their logos to the scripts of their commercials.

This is very dangerous for a company. If there is no unison in terms of goals and direction then the company is only heading towards a downward spiral.

Friday, May 9, 2008

How The Number 1 Brand In The World Stays On Top - The Secret Of Louis Vuitton


Louis Vuitton was recently ranked the No. 1 luxury brand in the Millward Brown BrandZ ranking of the Top 100 Most Powerful Brands, a list that covers 50,000 brands worldwide according to Forbes.

So what's their brand secret? Well for one, they are revolutionary. Consider their newest endorser -
Keith Richards of the Rolling Stones. He's not the typical celebrity endorser and they know it. But why pick him? They want trend-setters and jet-setters. People who will pay the extra grand to get the best in luxury.

The economy is already unstable as it is, why settle for the girl/ boy next door who might not even have enough money to spare?
Louis Vuitton is going for class A, retirement age individuals who have money to burn.

Bold moves like this keep
Louis Vuitton ahead of the pack currently with a brand value of $25.74 million. Sometimes it's just amazing how they started as a steamer trunks and luggage retailer in 1854 and eventually evolved into the marquee brand they are today.