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Misadventures in Marketing Management involving Budget management, Group facilitation and Strategic management
"I've also shown here the RoundTable, which is the videoconferencing thing that takes the entire view, the 360-degree view of everybody in the room by using multiple cameras, and creates that teleconferencing interaction that's far, far better. That's a new type of interaction," continued Gates.No wonder he's the genius behind Microsoft - how else do you sell something that would be this expensive? I mean come on who else could possible afford it. I certainly wouldn't but my CEO, yes he will. Now that's marketing to a target audience.Now emerging on the horizon, he said, are "little thin, tablet-like computers that have both the pen capability and that finger touch...and you'll be able to switch back and forth between those."
Gates told the CEOs he ultimately foresees vertical and horizontal natural interfaces of various sizes appearing almost everywhere.
"This idea that you just sit there and interact, touch, you don't have to learn anything, that naturalness really draws people in. So, it's been a strong success so far, and that form factor is going to get cheaper and smaller," predicted Microsoft's chairman.