There is said to be dissension within the ranks of Ask.com, with Barry Diller - Ask.com's CEO believing that Ask.com needs better high profile advertising while Jim Safka who used to run Match.com and ran the famous campaign featuring Dr. Phil McGraw stands for his premise that it would be more beneficial for Ask.com to develop the core search engine as well as creating flashy features that will differentiate it from the other big players in the search market like Google and Yahoo.
This disagreement among executives causes a confusion of company direction from budgeting for infrastructure and staff direction. It has been said in a New York Times article that there was always a clash about everything from how much to spend on engineers and servers to the design of their logos to the scripts of their commercials.
This is very dangerous for a company. If there is no unison in terms of goals and direction then the company is only heading towards a downward spiral.
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