Sunday, June 22, 2008

Yahoo's Re-organization - Damage Control?



Yahoo has been in a bit of trouble. It might have declined the Microsoft buy-out offer in a futile attempt to stay afloat. Yahoo, the company and as the brand is suffering extreme criticism from all sides. Executives are leaving for greener pastures, which only goes to show that something may be amiss within those hallowed walls.

That's not to say that not many have left Google and Microsoft. I'm sure many talents there have also left in search for the better opportunity. And may have found them through other smaller companies that are still able to provide them the leeway and freedom that most probably the big guns have now refused to shell out.

But as for Yahoo, the company is indeed on shaky ground. With one executive after another publicly exiting. There must be a very think atmosphere of frustration and anxiety there. I do hope the restructuring does help them figure out what happens.

Analysts seem to think that Yahoo is the result of death by product management. Perhaps it's true, but how come the multiple product perspective didn't impact Google? There must be something wrong with the business strategy or management that's affecting how the company operates from inside out.

It would be shame though to lose Yahoo. I do think they are still one of the best in the online business world and I do hope they figure this out. I've seen Yahoo grow throughout the years and they are still quite admirable although they aren't number 1. Number 2 still isn't a bad place to be.

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