War of the Dolls: Barbie Vs. Bratz Translates To Mattel Vs. MGA - Bratz Dolls Infringed On Barbie Doll Copyright

Intellectual property rights are very important nowadays where mere ideas and concepts can be the capital to any successful business venture. It used to be that you had to create some tangible product and manufacture it to make your business empire. These days it can become much easier to create that business, but it can also be that easier to lose!

Bratz for instance, which looks weirdly like Barbie in most ways has recently been canned by federal court recently and will have to stop selling come next year.


“In the most dire scenario, MGA can’t sell Bratz at all and a humongous chunk of their business disappears,” said Needham & Co. analyst Sean McGowan. “But it’s likely they will work out a way for MGA to stay in business but Mattel to profit.”

Here's some more detail from MSNBC.

The federal judged banned MGA from making and selling all 40 dolls in the Bratz line, which it began selling in 2001, including the four originals — Yasmine, Chloe, Sasha and Jade. U.S. District Judge Stephen Larson also ordered MGA to reimburse its vendors and distributors for the cost of the dolls and all shipping charges for sending them back.

The ruling, issued in a California federal court, followed a jury’s finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel. The same jury later awarded Mattel $10 million for copyright infringement and up to $90 million for breach of contract after a lengthy trial stemming from Mattel’s 2004 lawsuit ended in August.

The post-trial dispute that prompted Wednesday’s ruling centered on whether the jury found that only the first generation of Bratz dolls infringed on Mattel’s copyright or whether all the dolls in the line were in violation.

The jury verdict form asked panelists only to find whether there was infringement and assign a dollar reward, but did not ask them to specify which dolls violated the law.

If you're asking, what led to this scuffle? The Bratz range of dolls were the first serious competition given Mattel's fashion doll queen, Barbie. In 2004, sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes and accessories sold, Barbie remained the leading brand. In 2005, figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls.

In April 2005, MGA Entertainment filed a lawsuit against Mattel, claiming that the "My Scene" line of Barbie dolls had copied the doe-eyed look of Bratz dolls. The lawsuit is currently pending in the court system of California.[13]

Mattel sued MGA Entertainment for $500 million alleging that Bratz creator Carter Bryant was working for Mattel when he developed the idea for Bratz. And so here we are now, Barbie wins over Bratz

Yahoo Dumped Microsoft Buy-out For Google Non-Exclusive Partnership. Has the Courtship Ended? Or is it just beginning?

Yahoo has finally made their call. They have finally said "NO" to Microsoft. Yes Microsoft got dumped. Yahoo didn't want a buy-out or maybe they did, but they just didn't think Microsoft's offer was good enough.

What they have done instead is partnered with Google. They have ceded their search capacity to Google. So right now, the ads that will come out on Yahoo are essentially Google ads. That's what it means.

The business strategy here being that revenues could potentially increase for Yahoo search. However the flip-side is that this gives Google even more power in the market. It's now closing into monopoly if I may say so myself as Google supplies other smaller search engines like Ask.com

CNet reports that Yahoo expects the revenue to help the company invest in its dual-pronged advertising strategy that's designed to offer advertisers an easy ability to buy text ads on search results and to buy graphical "display" ads elsewhere on Yahoo's considerable Internet properties.

"This agreement provides a source of funds to both deliver financial value to stockholders from search monetization and to invest in our broader strategy to transform display advertising and advance our starting-point objectives with users," Yahoo President Sue Decker said in a statement. "It enhances competition by promoting our ability to compete in the marketplace where we are especially well-positioned: in the convergence of search and display."

Under the deal, Yahoo will select the search terms for which Google will supply ads, the companies said. The ads will be displayed in the United States and Canada, and Decker took pains to say how Yahoo controls which Google results are displayed and when.

Yahoo's search ad engine, Panama, is competitive with Google's for many popular queries, but Yahoo plans to use Google with less common searches, Decker said. "Yahoo monetizes very competitively with Google for query ads but is not as competitive in the tail," she said, referring to the long statistical tail consisting of a large number of infrequent searches.

Top 10 Project Management Tips by Smartdraw.com

Here's an article I got from SmartDraw.com. It essentially revolves around project management. It includes categories like planning and research, documentation, training as well as implementation. I think they know their stuff. It shows with SmartDraw's helpful list, created by project management specialists, is designed to help business professionals get their projects off to a quick and successful start.

1. Planning List. When beginning a new project, make a list of all departments within your organization and what you may need from them. This will give you a step-by-step checklist of how to begin nailing down the specifics of your project plan.
2. Know Your Enemies. Prepare a list of the possible risks to the successful completion of the project plan. Have a meeting and get input from others on what potential risks might be. Risks are the enemy, so know them and keep them close.
3. Documentation. Document all aspects of a requested change to a project plan (no matter how small), including who is requesting the change and where it falls as a priority. If it changes other priorities, write a detailed explanation of the change itself, and note who is authorizing the change. This not only gives you a clear picture of what you will need to do next, it serves as personal protection in the case of any miscommunication among others in the organization.
4. Priorities Change. This is a fact and a course of life. Yes, it makes project planning more difficult, but an effective project manager will let changes roll off their back and re-prioritize.
5. In the Loop. Project managers need to make themselves known to all of the departments involved in their project. If a department loses an employee, this may affect the project timeline, so it's important to be in the loop for any changes. Request that you be added to relevant departmental e-mail groups—the sooner you get information, the sooner you can revise your plan.
6. Urgency & Momentum. Convey a sense of urgency during the course of a project in order to keep the momentum going. Once you let your guard down, those around you who you need to help you meet your milestones, may start to feel relaxed too. As the PM, communicating an impending deadline in a productive manner is your key to keeping staff motivated.
7. Give Away the Keys. Delegate, delegate, delegate. Giving ownership to others on the team keeps them close and involved in the project, and they realize that the success or failure of the project is tied directly to them.
8. Training. Keep in mind any training that may be necessary for people on your team. This training time will need to be included in any timetable you create, as training can happen before and during a project life cycle.
9. Revisions. Your project plan will most likely go through many revisions. When communicating with others, make sure you are all referring to and working from the most current revision.
10. Audience. When communicating your project progress, keep in mind which audience you are addressing. Your supervisor may have different priorities than the client, so try and stay specific. Spending too much time talking about an area not directly related to your audience may give the impression that their aspect of the project is not being given the proper attention.